Lesson 11 – Quiz- FB

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Question 1 of 4

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What is the best use of Wicked Reports’ first click attribution?
- When you are sending cold traffic to your content, and then looking to see which content attracts new leads that become great customers over time.
- When you are sending warm traffic to your content, and then looking to see which content attracts existing leads that become great customers over time.
- When you are sending cold traffic to your content, and then looking to see which content converts them to sales immediately.
- When you are sending warm traffic to your content, and then looking to see which content converts them to sales immediately.
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Question 2 of 4

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What is the worst use of Wicked Reports’ first click attribution?
- Determining which email is working in your automated email campaigns.
- Determining which retargeting campaign is working on your existing email list.
- Determining what is converting your leads to customers.
- All of the above.
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Question 3 of 4

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When you are running ads to a cold traffic adset, all the traffic will be…
- Not on your email list already.
- First clicks because it’s cold traffic.
- Whatever your adset definition is.
- New leads because it’s cold traffic.
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Question 4 of 4

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Why can Wicked Reports’ first click attribution be misleading if you choose the setting:
“Track and Attribute First Click Revenue for the First Click of EVERY Contact, regardless of Contact’s Create Date” instead of ‘Track and Attribute First Click Revenue for ONLY When the First Click is BEFORE the Contact’s Create Date’?
- When you ignore the create date rule, you will see first click attribution for contacts that already on your list.
- When you include the create date rule, you will see first click attribution for contacts that already on your list.
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Lesson 11 – Quiz- FB

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