Lesson 10 – Quiz- FB

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Question 1 of 4

1. Question
1 point(s)
When looking at the campaign ROI grid, how can you determine which people are re-optins for a given campaign?
- Take the lead count and subtract your optins from your CRM.
- Mouseover the lead value to see the reoptin count.
- Subtract sales from leads to get reoptin count.
- It’s not possible.
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Question 2 of 4

2. Question
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When a sale comes in from your authorized order source, what logic makes the revenue show up in the re-optin customer journey bar on the campaign ROI report?
- If the email associated with the order is in the re-optin count of that campaign, then the order total will be added to the re-optin customer journey bar revenue total.
- If the email associated with the order is in the lead count of that campaign, then the order total will be added to the re-optin customer journey bar revenue total.
- If the email was in a retargeting list for that facebook campaign, then the order total will be added to the re-optin customer journey bar revenue total.
- If you are using a facebook audience sync tool with your CRM, then the order total will be added to the re-optin customer journey bar revenue total.
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Question 3 of 4

3. Question
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If you see Facebook campaign costs of $2,000, $6,000 of revenue in the first optin, and $1,000 of revenue in re-optin, what action is best to optimize the campaign?
- Exclude your existing email list from all adsets of the campaign.
- Include your existing email list in all adsets of the campaign.
- Exclude all cold traffic from all adsets of the campaign.
- Increase spend across all adsets.
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Question 4 of 4

4. Question
1 point(s)
If you see Facebook campaign costs of $2,000, $1,000 of revenue in the first optin, and $6,000 of revenue in re-optin, what action is best to optimize the campaign?
- Exclude your existing email list from all adsets of the campaign.
- Include your existing email list in all adsets of the campaign.
- Include all cold traffic from all adsets of the campaign.
- Increase spend across all adsets.
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Lesson 10 – Quiz- FB

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